Your shoppers is likely to be tempted to outfit their top managers and producers with the newest and biggest PC hardware. After all, a CFO or senior account supervisor has an incredible quantity using on his or her every day performance and productivity. But they need to consider better methods to spend their money.
What Does Your Consumer Really Need?
Look rigorously at shoppers’ software utility requirements before you permit their “emotional” needs to drive tech PC hardware purchases. If a shopper’s CFO spends most of a typical day crunching numbers in Microsoft Excel spreadsheets and communicating through e-mail in Microsoft Outlook, he or she actually has only very fundamental PC hardware requirements.
Would Their Cash Be Spent Higher Elsewhere?
As digital CIO to this consumer, it’s possible you’ll find no less than a dozen financial software program-related initiatives you possibly can work on for this CFO that might bring greater bottom-line results than an ego-pushed PC hardware purchase.
These consulting tasks might be infinitely extra worthwhile to your consulting firm than the slim revenue margin on a high-end, commodity-like desktop PC hardware purchase.
What about Pocket book PCs?
Also assist your purchasers maintain their egos in verify with notebook purchases. Your shoppers can get some really useful multimedia options in high-end notebooks within the $4,000 to $5,000 price range.
But when the CEO of one of your predominant clients merely needs to access e-mail remotely, you simply might equip him or her with a dependable, excessive-performance, model-title pocket book for one-third to one-half of that price.
Use Your Information To Assist Your Clients
As your shoppers’ digital CIO and expertise visionary, you may have an awesome responsibility. Don’t enable purchasers’ objective judgments and expertise budgets to get seduced by superfluous bells and whistles – particularly when these bells and whistles take away from technology spending that can have a much better affect than PC hardware purchases.
When doubtful, ask your self this basic question:
“If my client took the $5,000 that was about to be spent on the “Rolls Royce” of notebooks and reallocated the amount towards laptop consulting providers, what sort of an impact on their business might my agency make with a $5,000 price range for a consulting challenge?”
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